CIPS Qualifications

The Chartered Institute of Procurement & Supply (CIPS) has recently rebranded to be more modern. They would like to have a creative application of the new CIPS corporate brand guidelines to achieve a distinct and unique visual language for promoting its Qualifications.

The first route uses gradients and subtly involves the “globe” to create a clean and modern design. The graphic reflects the level of the courses by using circles from simple to complicated. It also invokes the tagline abstractly. A coloured tab system and bold numbering are applied to differentiate the quals.

The second route uses bold illustrations combined with a highlight colour to create an eye-catching and dynamic design. The illustration is created from different icons to represent the learning aim of each course. Only one highlight colour is applied to help the audience differentiating the quals.