HKTB
Lunar New Year
Branding, Print
2019, Work - CCPlus
(Supervised by Art Director - Miranda Ho)
The Hong Kong Tourism Board (HKTB) is a Government-subvented body founded in 2001. This lunar new year campaign is including parade float exhibition, fireworks display and race day.
The design of invitation card was submitted to pitch this project. As 2020 is the Rat Year in Chinese, rat used as the main element. I used mosaic as the main style. I put different small icons on the design to show all the activities of the lunar new year campaign.
Invitation Card - Open
Invitation Card - Close
Envelope
