Rebranding:
Sincere
Branding, Visual Identity
2017, BA Group Assignment
The Sincere Company Limited established in 1900. It is the first Chinese department store in British Hong Kong.
The group is mainly engaged in the retailing business. Recently, there are six department stores in Hong Kong, which are at Sham Shui Po, Tsuen Wan, Central, Causeway Bay, Mong Kok and Yau Tong.
It founded that Sincere has two different styles among its department stores. The product, price, image and target audience are different for these two styles. Therefore, this experimental project aims to make the brand image being more clear through redesigning its identity design.
There is the part of Identity Design Manual of Sincere.
