La Juci
Fruit Store
Branding, Visual Identity
2017, BA Group Assignment
La Juci is a new brand concept for fruit retail store. It wants to enter the new market segment of fruit retail market.
La Juci takes the youngsters as their target customers. Thus, we developed the brand core values to be playful and naughty. The colour scheme and graphic style are bright colours and pop art to present its core value. The naming "La Juci" in Cantonese that making people imaging "licking something for now", which associated to naughty. The ads will also be full of sexual innuendo.
The logo, promotional materials, and office materials, which are designed by myself, will be shown for presenting the brand visually.
Poster Ad
Banner Ad
In-store Banner
Staff Uniform
