Minddle Design

The identity design project for a new brand that going to establish for the design studio.

The name of the design studio called Minddle. This is an original word created for the new brand. It stands for the “middle mind”. The left and right brain control the deductive logic and hidden creativity respectively. As a designer, it is better to balance the left and right brain to create their design for their clients. Thus, they should go to the middle way.

For the above meaning, the logo has been designed. The design is inspired by Tic Tac Toe (game about thinking) and Hermann Grid (represent the relationship between designer and clinet -- different thinking styles with close connection).